Frances Sim contrasts the opt-in and opt-out approaches to group proceedings.
Published 15 May 2020
While the SNP would have been pleased with its strong performance in May’s European elections, the party’s campaign got off to an unfortunate start when thousands of personalised letters (part of a mailshot to more than 400,000 Scottish voters) were sent to the wrong people. It was widely reported at the time how this error had caused some distress among mainly elderly recipients who were concerned their address was being targeted by fraudsters. The SNP, quite properly, reported itself to the Information Commissioner (ICO) and an investigation is now under way with the party facing potential regulatory fines.
Published 10 July 2019