Inksters Solicitors shortlisted for worldwide social media award
Following on from yesterday’s news that Inksters Solicitors has been ranked third in the UK for the quality of its Twitter account, the firm has now been shortlisted for the “most innovative use of social media” award at the 2015 Managing Partner Forum Awards for Management Excellence, in association with Harvard Business Review and the Financial Times.
This is the only competition worldwide that highlights management’s contribution to strategy, leadership, the client experience, operational excellence and responsible business.
Inksters is the only Scottish law firm in a shortlist that includes some English and International law firms. The full shortlist is:
• Allen & Overy
• Bird & Bird
• Foot Anstey
• Hogan Lovells
This nomination recognises Inksters innovative use of Twitter over the past year. This has included Inksters Christmas Hats with recipients of the paper crowns tweeting pictures of themselves wearing them.
During the Edinburgh Festival Fringe Inksters sponsored This is Your Trial and with the hashtag #trialinksters the audience tweeted the funniest lines/moments from the improvised comedy show.
Inksters has also used the hashtag #inksterplex to promote its new Glasgow HQ.
All of this Twitter activity resulted in a report published this week by Online Ventures Group ranking Inksters as having the law firm Twitter account with the most mentions in the UK.
Inksters’ founder, Brian Inkster (pictured), said: “Many law firms have yet to embrace social media in the way that we have at Inksters. It is gratifying, and I am delighted, that our social media efforts have been recognised by Managing Partners Forum.”
The winner of the “most innovative use of social media” award will be announced at the black tie gala dinner and awards ceremony, taking place at the London Marriott, Grosvenor Square, on the evening of Wednesday 11 March.
This year’s awards will be presided over by comedian and writer Marcus Brigstocke.