Brand refresh for Wright, Johnston & Mackenzie
Wright, Johnston & Mackenzie LLP has unveiled a new look brand identity that underlines its commitment to delivering a quality service for clients in the face of the current pandemic.
Fraser Gillies, managing partner at WJM, said: “Our brand purpose is to do the right thing, make a difference and build trusted relationships.
“Before the pandemic, people across the business contributed to the development of our new promise and refreshed brand collateral, and as restrictions begin to ease we feel the time is right to roll these out and give continued confidence that we are client service driven.
“Despite challenging circumstances our values remain resolute and our clients are at the heart of everything we do. We want to remind businesses across the country that are preparing their recovery strategies that our experts are here for them.”