Average Scottish prime property tops £1.5m for the first time

The average price in the prime property market was £1,533,265 in the first half of 2025 with an average of £450 per sq ft, according to research by property data consultancy HomeBench commissioned by Fyndd.

Jamie McNeill, director of Fynnd, said the market was underpinned by rising demand for top tier rural homes in East Lothian, Fife, Perthshire, Stirling and the Borders and that the rural market continued to account for almost a quarter of all £1m+ property transactions in Scotland.

Mr McNeill said: “Edinburgh remains Scotland’s prime market but we’re seeing more buyers looking beyond the capital for space, coastline and lifestyle. Additionally, more rural homes in areas such as the Borders, East Lothian, Fife, Stirling and Perthshire are crossing the £1m threshold. The result is a broader, more diverse market than we’ve ever seen.

“We expect to see a strong performance going into the autumn with further growth in lifestyle-driven markets in the last quarter of the year and into 2026 with solid demand for prime rural property in those areas.”