Anderson Strathern fills new head of marketing role

Bruce Farquhar and Anne Marie Alexander

Anderson Strathern has hired industry specialist Anne Marie Alexander for its new role of head of marketing & business development.Ms Alexander brings global brand experience from Boots as well as professional services expertise from top tier accountancy and law firms, including Burness Paull.

She has 20 years of marketing and business development experience across a wide range of UK commercial and professional services businesses, starting her career as a classical brand marketer with The Observer in London and then moving to Alliance Boots with responsibility for global brands.

At Anderson Strathern, she will work with the firm’s chair, the managing partner and the board to focus on growth through a number of key initiatives, including in the London and European markets, while bringing a sophisticated marketing approach to all that the firm does to capitalise on its recent branding exercise.

Anderson Strathern chair Bruce Farquhar said: “Anderson Strathern has had a strong financial year in 2016/2017 and is now targeting further growth in its key sectors. The hiring of an industry expert such as Anne Marie into a new role as head of marketing and business development is a demonstration of how seriously we take this”

Ms Alexander said: “I was attracted by Anderson Strathern’s ambition and the investment they have made in both the brand and the talent in the team.

“This newly created role will ensure the profile of the firm is raised further and wider. There is a fantastic client base here and the firm’s clients are at the centre of everything we do.”

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