Nunzia Giuliano, who has over 15,000 followers on the video-sharing platform, named the O Liò fragrance after her late father, Carmine Giuliano.

Mr Giuliano – who was nicknamed ‘O Lione’ – was a central figure in the Giuliano clan in Naples, which was drawn into a bloody feud with rival clans, leading to hundreds of deaths.

He was also close friends with Diego Maradona and was famously pictured sharing a bathtub with him, The Times reports.

In a recent video, Ms Giuliano said the first batch of O Liò had already sold out, offering “immense thanks to those showing so much love, affection and respect towards my father”.