And finally… intangible
Meghan Markle, the Duchess of Sussex, has filed an application to trademark the word “Archetypes” – the name of her new Spotify-exclusive podcast.
Her application to the US Patent and Trademark Office could struggle given that the word, which entered the English language in the 1540s, is widely used by other organisations and projects, including a skincare provider.
The launch of the Archetypes podcast this summer will be the first content produced by Ms Markle and Prince Harry for Spotify since they struck a reportedly $30 million deal with the streaming platform in 2020.
The bid to trademark the word “archetypes” has been met with derision on social media, but US trademark lawyers said it may succeed given the application’s narrow focus on “the fields of cultural treatment of women and stereotypes facing women”.