And finally… frosty relations

The Icelandic government and other parties are looking to file a “cancellation action” against the Europe-wide trademark on “Iceland”.

The supermarket would not be forced to change its name, but it could no longer prevent Icelandic firms registering the name “Iceland”.

In a statement, the government said: “Any decision about proceeding with this claim will only be made after full consideration of the interests of Icelandic companies and our people.”